Sarah Baker is a London-based artist whose work explores desire and fantasy through the examination of various exceptional characters. Among these are the late feminist airport-tycoon novelist, Jackie Collins, champion male synchronized swimmer, Bill May, and fashion mogul/ murder convict, Patrizia Reggiani. Baker also performs in her pieces, re-enacting forms of spectacle as seen on television, in tabloids and other news media. Her work spans performance, photography, moving image, collage, sculpture, and scent.

Sarah Baker’s perfume brand is an extension of her art practice, where the scents themselves emerge as glamorous inanimate characters in opulent settings. Though born from fantasy and capable of transporting you to an extravagant imaginary world, each perfume is a tangible, and obtainable, statement. Baker began developing her perfume line with the Institute for Art and Olfaction in 2013.

Baker completed her MA in Fine Art at Goldsmiths College (2002) and BFA at the San Francisco Art Institute (2001). Solo exhibitions include the Institute for Art and Olfaction (LA), Museum Dhondt-Dhaenens (Belgium), UH Galleries (UK), Hallwalls Contemporary Arts Center (Buffalo), Storefront Gallery (Luton), and in London at Griffin Gallery Perimeter, Carter Presents Gallery, and 1,000,000 mph project space, to name a few. Baker is the recipient of grants from Arts Council England, the Andy Warhol Foundation, and the National Endowment for the Arts. Baker is also a recipient of several London-based commissions, such as Artsadmin, Own Art, V&A Museum, Vauxhall, and The National Theatre Studio, among others. Baker’s writing and artwork has been featured in several magazines, most recently Baroness, Dazed & Confused, and Broadly, and her work graces the covers of Artvoice (Buffalo), Vague Paper (London), and Saatchi’s Art and Music Magazine.

2018 marks the first year of Sarah Baker's participation as a judge in The Art and Olfaction Awards. She will serve as a judge in the Sadakichi Award category.